Joining humour and attractive images has been very used in the last product campaigns. If you make the public smile you won some points, that's probably the idea. The agency DDB Sydney used this strategy to the last year's campaign of Wrigley chewing gum "Wrigley's Extra".

Those commercials were starred by a group of super cute food creatures designed by TWiN™. The cute CG characters full of personality interact with live action scenes on the Wrigley's Extra commercials, directed by Jonathan Baker.

The ads had some success since there was a first Wrigley's Extra commercial, then the Wrigley's Extra 'White' commercial, and a new campaign this year starred by the same group of characters for the new "Wrigley's Extra" chewing gums.