The Canadian agency Leo Burnett Toronto created a series of very cute ads for the Toronto Human Society, which slogan is "adopt a new life". The campaign goal, as you can guess, is motivate and increase the number of adoptions.

According to the site of THS is an independent not-for-profit organization, which mission is To promote the humane care and protection of all animals and to prevent cruelty and suffering. Just in case you think about adopt a pet (and I may say adopt, don't buy), they have many animals to adoption, from dogs and cats, to reptiles and birds. You can also help making a donation.