The Whiskas® product line Oh so... was released with a brilliant campaign created by the agency TBWA London. The print ads for Oh so... products are beautifuly clean, composed by coloured infinite backgrounds and origamis of each variety of food: beef, lamb, pork, chicken and fish.

Maybe I'm wrong, since we don't have those new products here, but the TV ads for them don't follow the same line: there are no origamis. Check the TV commercials for Whiskas 'Oh So Fishy', Whiskas 'Oh So Meaty' and the Australian ads for them on the Australian Whiskas site. You will notice that even not using origamis like images of animals, the ads
still been cute, because that's the real strategy to sell cat products to their "owners". You know we aren't the real owners, don't you?