An ingenious way to improve the cheese selling: Calendrier des From'girls.

The Calendrier des From'Girls (Cheese Girls' Calendar) is the brainchild of Véronique Richez-Lerouge, the founder of France's regional cheese association and its national cheese day. [.. ] I wanted to give people back their taste for fromage au lait crû by giving it a sexier image. [...] The women also stripped to prove that you can eat smelly cheese and stay thin and healthy.

Read the complete article here. (via sexblo.gs)